Fan Segmentation & LTV: Your Revenue Intelligence Engine
Understanding Fan Segments
Every fan on your profile is automatically classified into one of 5 segments:
Segment Score What It Means
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Whale 80-100 Top spenders, highly engaged, your VIP fans
Regular 50-79 Consistent supporters with steady engagement
At Risk 30-49 Declining activity — need attention before they leave
New < 30 days Recently subscribed — critical onboarding window
Lapsed Inactive 30d+ Former fans who stopped engaging
The 5-Factor Scoring System
Each fan's segment is calculated using 5 weighted factors:
1. Spending (35%) — Total credits spent relative to your average fan
2. Engagement (25%) — DMs, tips, and gifts in the last 30 days
3. Recency (20%) — Days since their last interaction
4. Tenure (10%) — How long they've been subscribed
5. Consistency (10%) — How many of the last 12 weeks they were active
Lifetime Value (LTV) Calculation
LTV predicts how much a fan will spend over their entire relationship with you:
```
Predicted LTV = Total Spend + (Monthly Average × Predicted Remaining Months)
```
Predicted months are based on churn risk:
- Low risk: 12 months ahead
- Medium risk: 6 months ahead
- High risk: 2 months ahead
Using the Fan CRM Dashboard
Navigate to Fan CRM from your Creator Dashboard to see:
- Segment distribution — Visual breakdown of your fan base
- At-risk alerts — Top 5 fans most likely to churn
- Fan search — Find any fan by ID, filter by segment, sort by LTV
- Detail panel — Click any fan to see their complete profile
Actionable Insights
- Whale fans deserve VIP treatment — personal DMs, exclusive content previews
- At-risk fans need immediate attention — use Auto Win-Back campaigns
- New fans are in their onboarding window — make them feel welcome
- Lapsed fans can be re-engaged with discount offers and personalized outreach
The system recalculates all segments daily at 03:00 UTC, so your data is always fresh.
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*Start exploring your fan segments today at `/fan-crm`*