Revenue Forecasting & PPV Price Optimization

Revenue Forecasting

What You'll See

Navigate to Revenue Forecast for a complete financial picture:

• Current monthly revenue broken down by stream (subscriptions, tips, PPV, gifts)
• 3-month forecast with confidence intervals (low/high estimates)
• Visual bar chart showing projected growth
• Growth opportunities with estimated credit impact

How Forecasts Work

The system analyzes your trailing 3-month revenue data and applies growth rates per stream:

• Subscriptions: Conservative 5% growth (based on subscriber trends)
• Tips: Based on actual month-over-month change
• PPV: Steady 3% growth
• Gifts: Steady 2% growth

Confidence intervals widen for further-out months, giving you a realistic range.

Growth Opportunities

The system automatically identifies areas where you're leaving money on the table:

• "Subscription revenue is under 30% — promote tiers for recurring income"
• "PPV revenue below tips — create more exclusive unlock content"
• "Gift revenue low — more interactive content could boost gifting"

PPV Dynamic Pricing

Per-Fan Pricing

Every fan gets a personalized price suggestion based on:

• Their segment (whales pay premium, at-risk get retention pricing)
• Purchase history (fans who regularly unlock at 30 credits won't balk at 33)
• Churn risk (high-risk fans get accessible pricing to keep them engaged)

Segment Price Ranges

Segment Min Max Default

--------- ----- ----- ---------

Whale 30 100 50 credits

Regular 15 50 25 credits

At Risk 10 30 15 credits

New 10 25 15 credits

Lapsed 5 20 10 credits

Upsell Engine

The system detects upsell opportunities in DM conversations based on:

• Keywords — "show me", "exclusive", "subscribe"
• Engagement threshold — Every 10 messages, suggest content
• Near renewal — When subscription is about to expire

Each trigger comes with ready-to-use message templates you can customize.

Pricing Insights Dashboard

The PPV Pricing page shows:

• Optimal price point based on all historical data
• Per-segment breakdown with fan counts and average spend
• Total PPV revenue and unlock counts

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*Explore Revenue Forecast at `/revenue-forecast` and PPV Pricing at `/ppv-pricing`*